Best Strategies to Sell Your Property Fast in Nigeria

Real estate is a lucrative industry yet, there is you who still struggles to sell a house on the market in Nigeria. There are different reasons why closing a client is difficult. You don’t know how to appeal to your audience, persuade them and make them feel confident enough to buy. This article will show you the best ways to sell property. It will show you the step-by-step strategies on how to sell your property fast. You will also note the mistakes that keep properties unsold for so long. As you read, you will be exposed to what buyers are looking for, and finally, you will realise how Realvista Properties can help you sell your property quickly.

What buyers are looking for

1.         Secure Title & Documents

The first step to selling your property on the market in Nigeria is to get the necessary verified documents of the property ready for search, by clients when they ask. Nigerians prioritize trust and confidence before going ahead to make a purchase.

2.         Good location

The location of property determines how long it will still stay on the shelf. Buyers prefer safe and secured areas with easy access to schools, markets, and workplaces. If such benefits are on your property, it will definitely get sold out in no time.

3.         Correct/Justified value

Buyers don’t like to feel cheated. They may analyse and compare the price of your property with others around. Ensure your prices are fair (not low), and justifiable i.e the value they will be getting for the set price is worth it.

Now that you know what buyers are looking for, following the step-by-step guide below is the fastest way to sell a house in Nigeria.

1.           Before listing, ensure that your Certificate of Occupancy, Deed of Assignment, and Survey Plan are all original and up to date and ready to be provided for verification when a client requests for it. Nigerian buyers are afraid of scams. Do not stall, otherwise, you lose that customer and your property remain unsold.

2.           Valuate the property properly to set price according to the current market estimate, not assumed prices, not out of emotion.

3.           If it is a house, clean and fix the property to increase the perceived value from clients.

4.           Some buyers are online. The best way to captivate them is through high-quality images of the property, showcasing the right angles and features.

5.           Market on many channels, list on different standard real estate websites. Your buyers are on Google search, social media, agent networks, and surfing through trusted property websites.

6.           Work with a trusted agency like Realvista Properties to gain access to a network of pre-qualified buyers. At Realvista properties, the heavy lifting of marketing and screening has been done for you.

7.           Negotiate wisely. Do not over price, do not underprice, know when to offer incentives to finally win the buyers over.

Common Mistakes to Avoid

1.         Wrong pricing

Setting a price too high scares away potential buyers. Pricing too low also scares potential buyers because they don’t want to fall for what they think is “scam”. You also run at a loss if you price too low.

2.         Listing on websites without including property price

Sometimes, buyers don’t take the extra step to make enquiry if the price is not stated on the property. Some assume the seller is not ready for business.

3.         Poor/No verified documentation

Without proper legal documents, buyers worry and they either delay making purchase or they quit the transaction immediately.

4.         Low marketing efforts

Listing your property on just one or two platforms limits its exposure to potential buyers. Use multiple channels and actively promote on social media.

5.         Being nonchalant about the visual appearance of the property on sale

Faulty and dirty properties make a bad first impression and turns buyers away.

6.         Hiding property issues from buyers

Trying to hide defects or legal problems is a costly mistake that can ruin your reputation and make you lose future deals.

7.         Refusing physical inspection

To successfully sell property in Nigeria, you must understand the audience. Nigerians like to confirm the availability and good condition of a property before entrusting you with their hard earned money. It is a mistake if you don’t allow for easy inspection.

8.         Poor selling skills

To make sales, you must be able to convince the buyer. You can do this by highlighting benefits, not mere stories. Focus on what the property offers the buyers e.g comfort, luxury, high ROI, etc.

9.         Slow response to buyers

To sell a property quickly, you must learn to respond to potential buyers quickly. Prompt replies show professionalism and keep the buyer’s interest high. Before you know it, sale is done.

10.      Using the wrong agent or platform

Always work with trusted professional platforms and agents. Using unreliable platforms/agents will cost you time and money, yet no sale.

As a real estate agent in Nigeria, you need a good agency to help you solve half the sales problems you have. While you do the work of sourcing for verified properties, you need a good agency that has a network of serious prospects, promotes your properties, ensure all documents are verified, and ensures the transaction is safe and profitable for you as the seller and for the buyers.

Realvista properties play this exact role for real estate agents who sign up and list their properties on the websites. When you list with Realvista, you are not just posting a property, you are working with a partner who understands the market and is willing to help you sell your properties quickly.